Steel & Steam Coffee Co.
Digital Software
August 2024
Steel & Steam Coffee Co. was developed as a real concept project during my internship at Jen Samson Design, where I was given a commercial space in Laguna Niguel and asked to design a motorcycle themed coffee shop. The concept pushed me outside of my usual aesthetic and forced me to think differently about material, branding, and atmosphere. I worked with darker finishes, exposed metal, industrial lighting, and bold graphic elements to create a space that felt authentic to motorcycle culture while still functioning as a welcoming coffee environment. This project challenged me creatively and strengthened my ability to adapt my design approach to a client driven concept that was not naturally my own style.